When you think about finding your niche market, you probably sit there for a second perplexed and thinking everything has been done before. But hey, back 50 years ago people were probably saying the same thing. And you don't want to do anything in the current economic environment because we're in a recession so it's the worst time to be doing anything right now.
I disagree.
Why? Let me explain. So we're in a recession - about 50% - 60% of companies are pulling back the reigns saying hey lets hold onto what we have until the recession is over. So if they're sitting back and not wanting to invest in anything right now be it stocks, advertising & marketing, new ventures etc. Then wouldn't that present itself as the perfect opportunity to tap into that market you've been waiting for? As more people hold back from advertising and things to get their name out there - wouldn't you want to step out and make your presence known? Just because we're in a recession doesn't mean that if a pipe at home blocks that we won't need a plumber, or that people won't need life or income insurance - hello, people still can get sick or die during a recession so it's not that the need for your service disappears. It just means that the people that are looking for these services are going to be more picky about who they use and why they use them.
So - in summary, you know your market, the recession is your friend, now hit it while others are holding back.
I disagree.
Why? Let me explain. So we're in a recession - about 50% - 60% of companies are pulling back the reigns saying hey lets hold onto what we have until the recession is over. So if they're sitting back and not wanting to invest in anything right now be it stocks, advertising & marketing, new ventures etc. Then wouldn't that present itself as the perfect opportunity to tap into that market you've been waiting for? As more people hold back from advertising and things to get their name out there - wouldn't you want to step out and make your presence known? Just because we're in a recession doesn't mean that if a pipe at home blocks that we won't need a plumber, or that people won't need life or income insurance - hello, people still can get sick or die during a recession so it's not that the need for your service disappears. It just means that the people that are looking for these services are going to be more picky about who they use and why they use them.
So - in summary, you know your market, the recession is your friend, now hit it while others are holding back.
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